Senior counsel on strategy, innovation and culture. Not for a defined project, but as a thinking partner who stays in your business and thinks forward with you.

Most advisory and consulting work is project-based — scoped, delivered, and done. This offering is structured differently: a senior advisor who stays current on your business, who's available when things get urgent, and who proactively watches your business' contextual landscape on your behalf. Think of it as having an invested, neutral party in your corner; I'm dedicated to your organization's success, without the internal orthodoxies, and fully industry-agnostic.

15 years of front-end innovation, insights, strategy, facilitation and culture-building across multiple $1B+ individual CPG brands, large, publicly-traded organizations and closely-held companies of all sizes. Fluent in B2B, B2C, family-owned, PE-backed, and publicly-traded organizations.

What's included

Four things. No timesheets.

Open Line

Quick-reaction advisory and consultation via text, email or video; for clients in West Michigan, this includes site visits when possible. This could be a decision, an opportunity, a pressure test, a gut-check. Reach out and I'll respond; no tickets, queries, or "do we have hours for this?" necessary.

Monthly strategy call

60–90 minutes structured around what's actually live in your business. Innovation adjacencies (product, process, business model). Priority setting, decision clarity, what to move and what to hold.

Proactive Intelligence

2–3 drops per month: competitive moves, category shifts, business model signals. This isn't copy-paste output from AI, but always with a specific POV on what it means for you and your organization.

Your individual context

I work to learn your priorities, team dynamics and strategic constraints. Each month builds on the last.

Monthly Investment

$3,000

per month

Minimum term 3 months

After that Month-to-month

Clients at this level Max 6

Availability Limited

Facilitation add-ons

Workshops & working sessions

Scoped separately. But because context is pre-loaded, any engagement runs faster and goes deeper. You're not paying for discovery that's already done.

This might be a good fit for you if...

You're dealing with growth and complex decisions, but you have a lean strategy and innovation function.

You're navigating decisions that don't fit neatly into a project scope (product bets, business model shifts, organizational questions, build-vs-buy calls, etc.). Things that keep surfacing in leadership conversations without resolution.

This works best for mid-market companies from $25M to around $1B, particularly those going through significant growth, family leadership transitions, severe marketplace disruptions and new innovation challenges. Complex enough to need real counsel, but lean enough that a full internal strategy and innovation function doesn't make sense (or exists, but needs an outside eye to pressure-test it).

Consumer Products B2B B2C Family-owned PE-backed Publicly traded

What about big consultants?

It's all about right-sizing the engagement.

The big firms (the MBBs of the world) can be the right call when you need a team, a brand name on the cover page, or a capital budget to match. Engagements typically start north of $500K.

First Domino Advisory is designed for something different; it's a more personal and more dedicated engagement, providing ongoing judgment from a senior strategy and innovation advisor who gets to know you and your business deeply. It's all designed to be delivered at a cost that doesn't require a capital budget to justify.